Almost 20% of new customers leave Quickbooks in the first 90 days. Of these almost 50% are due to issues with using the product or not being able to find features.
The following pages were designed with the aim to direct users of Quickbooks to the information they need in order to use the product properly. I completed the design of this project with the User Experience team at Ogilvy, and involved working closely with a UX designer.
Working in iterative sprints, the project was completed over a short period of time. We worked closely with Quickbooks in order to ensure the design adhered to their new brand guidelines.
The aim of the landing page is to direct people to easily to the information they need. This starts initially with a few questions to help narrow down what you need to read.
Once the questionnaire is completed (or skipped), the user is presented with a list of articles that will help them in using QuickBooks software.
HELP ARTICLE, DETAIL
Help articles contain different types of media, including video, a step-by-step guide and text. There are also links to other articles that might be useful to complete before tackling this specific task.
HELP ARTICLE, STEP-BY-STEP DETAIL
The step-by-step guide within the help article can be viewed as mobile or desktop. This means the task can easily be compelted on the mobile or the desktop app.